The Revolution is Human
We Build Companies With Soul.
For over 22 years, RCY Labs has helped founders scale boldly by reclaiming
their humanity and putting purpose at the center of business.
acquired, or exited
since the pandemic
Our Vision: A World That Dares to Be Human
At RCY Labs, we envision a future where business is not divorced from humanity—but powered by it. Our vision is radical, rebellious, and grounded in truth:
This is our North Star. A movement away from burnout and beige, and toward passion, purpose, and presence.
Our Fundamental Belief
We believe businesses are the ultimate medium for alchemizing our world. This belief inspires us to train organizations to embody a conscious business model that ignites high-performance expansion and long-term profitability.
What We Do:
Strategy. Brand. Scale. Soul.
We partner with founders, CEOs, and leadership teams to design businesses that align with who they are—and where they want to go. We work with companies on high-performance growth trajectories, those seeking hyper-growth {40% or greater CAGR}.
Our work spans across multiple business dimensions:
We’re not just strategists or advisors—we’re the guide for rebels who know their business was never meant to fit the mold. Our approach is rooted in alignment, passion, and conscious leadership. We help you shape your company into something that feels as good as it performs.
Our Values: Human at the Core
Business and heart are not mutually exclusive. We reject the lie that success demands sacrifice and bring our whole selves to the table. The mind and heart work together—and so do we.
No platitudes. No performance. Just truth. We speak from the heart, share what’s real, and build connections that go deeper than tactics.
We challenge toxic norms and outdated models. We don’t live in societal constructs. We create, invent, reimagine—and give others permission to do the same. Rules don’t make revolutions. Rebels do.
Fulfillment doesn’t come from hustle alone. We blend intuition with insight, rest with drive, purpose with process—to create businesses that feel good and grow big.
Our Story:
From Epiphany to Impact
RCY Labs was born from an epiphany—a quiet but undeniable truth: what if business didn’t require sacrificing your soul?
Our founder, Rachel Cogar, had spent years navigating the systems that asked her to suppress her identity, dilute her passion, and call it "professional." She knew there had to be a better way. So she created one.
What started as a boutique brand consultancy has evolved into a global force for human-first growth. RCY Labs helps founders remember who they are, why they started, and where they’re meant to go.
We believe your quirks are your genius. Your passion is your power. And your humanity is your edge.
Meet Rachel: The Spark Behind the Signal Flare
Rachel Cogar is a strategist, storyteller, and soul-led rebel. With over 20 years of experience helping companies scale—from $1M startups to $3B powerhouses—she brings unmatched clarity and creative force to every client engagement.
Rachel has helped clients reach $450M acquisitions, launch industry-leading brands, and rewrite the rules of business by putting people before performance.
She’s the visionary behind RCY Labs, and the beating heart behind the movement to make business human again.
Words from Real Rebels
“Your professionalism & strategies are the best I’ve ever seen! It's not just your work, but who you are as a person. ”
Andrea R. Lipka
Accenture
“Rachel, to me, is this bad-ass bombshell that is ready to take on the world. Her ability to speak so calmly and intelligently on nearly any topic amazes me. Her passion for humans and the world we live in is sincere and palpable. She makes me want to be a better human. The things she has overcome and accomplished would overwhelm most anyone, yet here she is, ready to share and help others grow and learn from her experiences.”
Lisa Smith
Bernhardt Furniture Co.
“Rachel has this rare ability to blend strategic clarity with soul-deep insight. Every time I read her newsletter, I walk away feeling both smarter and more grounded. She doesn’t just teach—you experience what it means to lead with purpose and brilliance. If you want real growth, she’s the one to learn from.”
Vesa Goci
Dartera
Let’s Build Something That Feels Like You
You need a partner who sees you—your story, your passion, your edge. Whether you're launching, scaling, or realigning, RCY Labs helps you lead with purpose and grow with soul.